The Case for Ingeniosus: Why Advanced Communications Can Foster Hope

Welcome! My next post will center on GT educator/parent communications; however, I’d like to take a moment to explain why I made the decision last October to leave a lucrative job in Chicago to launch a new marketing communications agency in Colorado called Ingeniosus.

After spending nearly 20 years in journalism and communications and becoming a partner at a well-respected Chicago-based national marketing firm, I felt a tug in my heart. I knew I was either having a mid-life crisis and/or a prompting that would lead me to something powerfully rewarding. While I enjoyed rebranding publicly traded companies, working closely with CEOs, and bringing digital and print communication advancements to nonprofits, the time had come for me to leap. And leap I did.

I left behind my swanky Chicago River office, a cherished mentor (Connie Dickinson), an ingenious partner (Colleen Scrivner), and wickedly smart clients and colleagues at DickinsonGroup. I packed up my family and belongings and moved to my home state of Colorado, where I launched Ingeniosus, the first and only marketing communications firm in the country solely dedicated to gifted and talented education and support.

I took the leap because I firmly believe that advanced communications in this realm can create new and needed leverage, lasting partnerships and vital progress throughout the United States to ultimately increase support for our country’s highest potential learners.

Outside of my own family, it’s my strongest passion. I can’t imagine a more fulfilling way to direct my energies and invoke hope. The more access parents, educators and students have to vital information, the better.

Identifying, developing and improving Web sites, newsletters, events, social networking, and public relations opportunities for gifted communities motivates me greatly. Conducting research audits, offering educator/parent workshops and helping individuals, organizations and schools thrive with ongoing communications consulting all have the potential to further bolster support for GT students and those who serve them.

 

By infusing the GT sector with business sensibilities, including educator profiling, advanced targeting, technological offerings (Podcasts), and collaborative networks, we can make our country’s top programs even better without expending exorbitant sums of money.

    

I applaud the men and women who have already dedicated their professional lives to improving support for gifted and talented students across our nation. Despite the current economic realities, the GT community in the U.S. is working harder than ever.

We’re fortunate to have the many fine leaders at the National Association for Gifted Children (www.nagc.org), SENG (http://www.sengifted.org/) and state gifted associations. We can all tip our hats to www.hoagiesgifted.org, the Davidson Institute for Talent Development (http://www.davidsongifted.org/), Prufrock Press (www.prufrock.com) and the thousands of dedicated GT educators, coordinators, consultants, businesses, psychotherapists and counselors who share their own talents every day to serve this critical population.

I am honored to join you in the pursuit of serving this community with creativity, commitment and zeal. Feel free to connect with me on LinkedIn (http://www.linkedin.com/in/deborahmersino) or on Twitter (I’m @DeborahMersino). You’ll also find me on Facebook.

 

As always, I welcome your comments and feedback to the Ingeniosus blog. Check back next week for “Educators Sound Off: Why Communicating with Parents of Gifted and Talented Students Isn’t a Cakewalk.”

 

If you think your organization could benefit from marketing communications support and/or you know someone at a GT organization, school, university program, business or association who might be interested in Ingeniosus, feel free to pass along this URL and/or have them contact me (Deborah Mersino) directly at innovate@deborahmersino.com.

 

Thank you for stopping by today. Until next time, may you exceed your own expectations!

 

 

Comments

[SH]

Good for you Deb! Wonderful, wonderful

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